Financial Matrix

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Marketing Vision: Can you see the tipping points in your marketing strategy.

[youtube][/youtube]Welcome to our first video looking at marketing vision to help you develop your business. In this video we are looking at how your company should modify its marketing as it moves through time and into the next group of individuals that are going to be taking up your products or services.

If you would like to find out more about the Marketing dynamics of your business then you should go to our marketing issues section 

Thinking Out of the Box: How to Market ...

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Over 70% Of Finance Professionals Lack Business Analysis Skills.

Firms are losing millions of dollars as a great number of finance professionals do not have sound business analysis skills assess the projects, a study has actually claimed.

The research conducted by financial training and consulting office Elements Akademia, 70-90 of all finance staff lack company perceptions and discussion capabilities which lead to failed company tasks and possible reduction in revenue. The study, carried out amongst 110 business execs in 30 companies and 100 Chartered Accountants (finance profile) deemed that many finance managers are restricted to a "mechanical function" ...

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Financial MatrixMatrix-Challenge-large

Financial MatrixKeeping control of your company`s finances is seen by many as the most important function in the survival of a business. But in order to thrive it is not control that is required, but a sound understanding of how to gain a return on spend. In effect a good sound financial matrix. The single greatest waste of money in any company is directly attributable to failed project management.

Financial dynamics is all about the balance between vision and investment, with the objective of making money. This can be described as the business opportunity. Having all of the money in the world and no vision is as limiting as having all of the vision and no way to finance it.

There are two sides in book-keeping: debit and credit. Equally, there are two aspects to business opportunities: investments and vision. So how do you tell what is the right amount of money to invest in a project? Many companies suffer from the view of: “we've gone this far lets keep going”, only to find themselves justifying the spend by raising their expectations. This type of behavior is very common in very small businesses and in government projects where politics get in the way. It is a delicate balancing act to maintain the day-to-day running of the business while fostering a culture where investment is made in improving all aspects of the business. Sometimes there are justifications for spending money on non-essentials that enable the company culture to work harder.Financial Matrix


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